Marketer(CRM)/ Data Analyst (#116)

Company Overview

The company operates a diverse range of businesses related to inbound tourism to Japan, providing services that support international visitors before, during, and after their stay.

Business Areas

Wi-Fi & eSIM Services

The company provides rental services for Wi-Fi routers, SIM cards, automatic translation devices, and related products, as well as eSIM services.
These services are available for both domestic use in Japan and international use, catering to customers from Japan and overseas.

Life Media Tech Services

The company delivers information online and provides digital solutions to support the daily lives of foreign residents and visitors in Japan.

Campervan Rental Services

As the official Japanese agent of El Monte RV, a leading campervan rental company in the United States, the company offers:

• Campervan rentals within Japan

• Brokerage services for campervan rentals in the United States, Canada, Australia, and New Zealand

Web Media Services

The company operates web media platforms for inbound travelers to Japan.
By analyzing overseas search keywords and global travel trends on a daily basis, and producing all content exclusively through in-house writers, the company delivers high-quality articles that closely match the needs of users and clients.

Chat Concierge Services (For Travelers and Residents)

Through its proprietary chat application, the company provides concierge services mainly for inbound travelers.
Necessary services are introduced online in multiple languages, and in-house concierge staff support users through the entire process, from consultation to implementation, thereby offering comprehensive lifestyle support for foreign residents in Japan.

Chat Concierge & Inbound Consulting Services (For Businesses)

The company also provides inbound tourism consulting services to business operators such as:

• Restaurants

• Retail stores

• E-commerce companies

• Activity and experience providers

• Media companies

• Transportation and infrastructure companies

These services help businesses enhance their readiness and effectiveness in serving international customers.

Job Description

• Hiring Background
  This company operates multiple services for inbound and domestic travelers, including rental WiFi, eSIM, bullet train tickets, airport taxi, and more.Until now, Marketing’s main role has been to support each business unit with acquisition and ad operations.Going forward, they want Marketing to evolve into a horizontal organization that drives profit and LTV across services through:・Profit-based budget optimization using a cross-service dashboard
  ・CRM to increase repeat usage and cross-sellCurrently, the foundations of our profit dashboard and CRM pilot are being built by an existing team member.
  The next step is to hire a dedicated specialist who can take over, improve, and scale these initiatives.Responsibilities

  1. Dashboard / Reporting Operation & Improvement

  ・Take over and improve the master sheet and profit dashboard (ad spend + revenue + COGS) that a current team member is building.

  ・Operate and refine Looker Studio reports that visualize:
  Marketing investments across all channels (Google Ads, Meta Ads, affiliates, etc.)
  Operating profit for each service.
  ・Standardize and automate weekly and monthly marketing reports.

  2. CRM (Email Marketing) Analysis & Expansion
  ・Monitor performance existing email journeys
  ・Analyze open rate, CTR, CVR, unsubscribe rate, and propose improvements.
  ・Calculate additional conversions and incremental revenue / profit driven by CRM emails.
  ・Work with the marketing lead to expand CRM journeys, segments, and content as part of the annual CRM plan for future years.

  3. CVR Improvement & Test Analysis Support
  ・Support the design of A/B tests on:
  ・Landing pages
  ・Order forms
  ・Pricing and plan display, etc.

  4. Analyze test results:
  ・Which variants improved CVR or CPA, and by how much.
  ・Translate results into next actions together with PM, Development, and Marketing.

  5. Laying the Foundation for Future MMM & AI
  ・Organize data definitions and naming rules (UTM parameters, event names, etc.).
  ・Help build a data structure that supports future:
  ・Marketing Mix Modeling (MMM)
  ・Automated reporting and AI-driven optimization

  (Scope of change) All business operations of the Company

   

Required Skills & Experience

• Experience: 3–7 years of hands-on experience in Data Analysis, CRM Operations, or Performance Marketing.
• Profit Logic & Tools: Deep understanding of unit economics (calculating GP, CAC, ROAS, LTV) to drive business discussions. Mastery of advanced Google Sheets/Excel, GA4, and BI tools (Looker Studio, Tableau) for data aggregation and dashboard building.
• CRM Expertise: Proven track record of designing user journeys, lifecycle emails, and segmenting customer lists. (Specific tool experience like Salesforce or HubSpot is not strictly required, provided you deeply understand the core logic of CRM strategy and marketing automation).
• Languages: N3-level Japanese (for smooth communication with Dev/PM/CS teams internally) AND Business-level English.

 

Preferred Qualifications

• Experience extracting and manipulating raw data using SQL (BigQuery, etc.), knowledge of the travel/OTA/inbound tourism industry, or experience aligning marketing data with financial and accounting data.

 

Tools used

• Google Analytics 4 (GA4) – tracking and basic analysis
• Looker Studio – building and operating dashboards
• Excel / Google Sheets – pivot tables, basic formulas, data handling

 

Ideal Candidate Profile

We are looking for someone who:

• Wants to think about marketing not only in terms of “getting more clicks,” but in terms of profit, LTV, and repeat usage.
• Enjoys building and improving spreadsheets, dashboards, and processes themselves, not just reading others’ reports.
• Can communicate and collaborate with multiple functions:
  ・Marketing, PM, Development, CS, and management.
  ・Wants to work in a small, fast-moving team where their numbers are used directly for company-level decision-making.

 

Compensation & Benefits

Salary: JPY 6,000,000 – 8,000,000 per year
Probation Period: 6 months

Benefits

• Maternity and childcare leave制度 fully implemented

• Transportation allowance (up to JPY 30,000 per month)

• Lunch subsidy covering up to 50% of meal costs, including bento boxes

• Other employee benefits available

Social Insurance: Fully covered
Working Hours: 10:00 a.m. – 7:00 p.m. (1-hour break)

Remote work: negotiable

Measures Against Secondhand Smoke: No Smoking Indoors

Holidays & Leave

• Full two-day weekend system (Saturday & Sunday off)

• Year-end and New Year holidays

• Paid annual leave

• Maternity leave and childcare leave

• Bereavement leave, among others

 

Hiring Process

• Number of interviews: 2–3 rounds

• Application documents required:

  • Resume / CV

  • Work history

• Interview language: Japanese/English